MBA in Product & Fashion Merchandizing

The Master of Business Administration in Product & Fashion Merchandizing is designed to give students a diverse opportunity to prepare for high managerial positions in today's complex and dynamic business environment. The demands of an increasingly competitive, multicultural global economy characterised by rapid technological innovation, superior product, service quality demands teamed with modern, creative styling and aggressive marketing are the hallmarks of future business strategies necessary for Bangladesh’s business survival. The entire course consists of a prescribed programme of post-graduate studies designed with both the theoretical and practical aspects of the Fashion & Product Manufacturing and Marketing business. The adherence to sound ethical techniques and the recognition of globally acknowledged norms of business procedures figure prominently.

The programme is offered in a one year or a two year track. Students with Apparel Manufacturing, Textile Technology and Fashion background are placed in the one year track. Students with background in other disciplines are required to complete the two year track.


The 1st year of MBA in Product and Fashion Merchandizing study is where students concentrate on those areas
which are essentially the basic building blocks for the individual area of specialization that is being studied, before
moving onto their chosen specialist subjects in the 2nd semester of the 2nd Year. The modules are:

  • International Trade and Marketing
  • Apparel Merchandising Systems
  • Quantitative Methods & Managerial Economics
  • Research Methodology
  • Innovation & Product Development–I
  • Fashion Forecasting
  • Case Studies in International Marketing
  • International Retailing Systems
  • Innovation & Product Development-II
  • International Human Resource Management

The modules offered for each specialist area are listed below:

Apparel Retail Strategy                    
  • Multinational Financial Environment
  • Retail Strategy Operations Strategic
  • Brand Management
  • New Venture Creations
  • International Consumer Behaviour
International Marketing of Products/Apparel
  • International Marketing of Apparel
  • Innovation and New Product Management
  • Pricing Strategies and Tactics
  • Multinational Financial Environment
  • International Consumer Behaviour
Apparel/Textile/Materials Management
  • Multinational Financial Environment
  • Innovation and New Product Management
  • Flexible Manufacturing Strategies & Logistics
  • Urban & Rural Entrepreneurship
Product Development & Design Management
  • Multinational Financial Environment
  • Urban & Rural Entrepreneurship
  • Integrated Product Development
  • Total Quality Management
  • New Venture Creations

Career Options

  • Senior Commercial Management
  • Senior Production Management
  • Senior Retail Management
  • Entrepreneur
  • International Corporate Management
  • Apparel Merchandiser
  • Product Developer
  • Commercial Management
  • Production/Factory Management
  • Retail Management
  • Human Resource Management
  • Compliance Manager
  • Quality Manager