BA (Hons) in Graphic Design & Multimedia

The undergraduate program in Graphic Design and Multimedia allows students to cultivate an informed design process with creative outcomes that provides a foundation for future career in real-world design opportunities. The programme is designed to develop a lateral thinker with all the diverse and broad-based knowledge required.

Students gain a thorough understanding of principles of design, typography, illustration, layout design and photography for the print and broadcasting media and also examine the scope of web design, video, animation and achieve a holistic understanding of the “state of the art” communication systems using diverse media. Students will have the opportunity to engage in intense studio practice and apply problem solving strategies in design to develop their own personal methods that culminate in a portfolio. Interpersonal skills, technical and intellectual, innovative skills based on sound analytical research, confidence to work within a team and good communicative skills are what is demanded by employers and the course will also nurture and embrace all these aspects.

It is a single programme but opens an entire horizon of career opportunities that include freelancing and entrepreneurship or job placement in a corporate entity.

Modules

The programme of study will include the following modules:

  • Fundamentals of Art & Design
  • History of Art & Design
  • Historical Critiques
  • Computers in Art & Design
  • Image Manipulation
  • Illustration
  • Typography
  • Press and Printing processes
  • Graphic Design Studio
  • Packaging
  • Products, Markets & Advertising Media
  • Photography Art & Product Photography
  • Campaigns, Art Direction
  • Design Management
  • Copywriting & Advertising
  • Fashion Marketing
    • Digital Environment
    • Videography & Motion Graphics
    • Corporate Identity
    • Interpretation & Web Design
    • Visual Language, Materials & Creativity
    • Animation
    • Graphic Design, Product Design & Development

    All students are required to produce a Dissertation, Portfolio and Exhibition at the end of their Honours final year.

    Career Options

    • Graphic Designer
    • Creative Director
    • 2D/3D Animator
    • TV Producer
    • Media Manager
    • Web Designer
    • Video Editor
    • Visualizer
    • Motion Graphic Designer
    • Multimedia Content Developer