BA (Hons) in Product Design

The BA (Hons) in Product Design curriculum is designed to give students the ability to innovate product design solutions that meet the wants and needs of real people. The academic study will involve rigorous thinking to generate creative and commercially relevant work and will provide subject-specific skills needed to define own professional practice.

The programme will offer the following majors:

  • Accessories & Leather Products
  • Traditional Skills, Handicraft & Culture
  • Ceramic Design
  • Jewellery


The modules listed below are those which are taught to all Product Design students priorto specialisation:

  • Basic Chemistry
  • Basic Physics
  • Materials Science & Technology
  • History of Art & Design
  • Fundamentals of Art & Design
  • Range Development
  • Product Development
  • Ergonomics for Designers
  • Industrial Product Design
  • Fashion & Scientific Illustration
  • Manufacturing Management
  • Manufacturing Technologies
  • Pattern Drafting & Cutting or Modeling
  • Design Studio Project work

The modules listed below are those which are taught for the individual specialisations, i.e., after second year:

Accessories & Leather Products

The local markets of Bangladesh, India, Sri Lanka and Pakistan have great scope for home consumption and export of Bangladeshi designed accessories and handcrafted items. In Bangladesh, the availability of leather and human resources with garment assembly skills provide an opportunity for Leather to be exported as 'Value Added' products instead of cheap base product as skins. The possibility exists for students to develop strong critical and analytical abilities and become very individually creative. The future generations of innovative, creative and highly individual design statements will work as a platform for producing designers with a 'Bangladesh Style', becoming 'Fashion Leaders', not merely copyists.

Accessories & Leather Products Specialization Modules:

  • Fashion Illustration & Accessories Design
  • Dyeing & Finishing- Leather
  • Computers in Leather
  • Leather Product Development
  • Industrial Product Design
  • Surface Decoration Techniques
  • Accessories & Leather Design & Manufacture
  • Areas of Design Focus
  • Design Management

Traditional Skills, Handicraft & Culture

The local Handicraft sector is a considerable export earner for Bangladesh and has the potential for growth. Bangladesh could be the world supplier to the niche market of Handicrafts. This ambition needs intensive design development and marketing know-how and should not be treated as a 'Cinderella' industry. The indigenous base products available in Bangladesh, especially Jute and Bamboo, the wealth of artisan skill and the mass of unexploited and undocumented traditional knowledge makes this an essential area for intensive Design study.

Traditional Skills, Handicraft & Culture Specialization Modules:

  • History of Bangladeshi Design Culture
  • Design Management
  • Jute & Textile Fibre Product Design & Manufacture
  • Industrial Project Design
  • Wood, Cane Craft Design & Manufacture
  • Areas of Design Focus
  • Design, Product Development & Manufacture
  • Marketing of Indigenous Products
  • Outworker, Design & Sample Management
  • Fair Trade

Ceramic Design

The Ceramic Designer’s job is one of creative direction, working within teams to develop appropriate, innovative, commercially viable crockery for today's fast changing world markets. Due to the global nature of the industries involved, ceramics made in Bangladesh are subsequently exported all over the world. This system requires Designers to be informed on a wide range of issues such as global commerce, market forces, consumer information, cultural awareness, and 'state-of-the-art' technology.

Ceramic Design Specialization Modules:

  • History of Ceramics
  • Ceramic Design & Manufacture
  • Design Management
  • Industrial Project Design
  • Areas of Design Focus
  • Sample Room Management
  • Design, Product Development & Manufacture Product and
  • Fashion Marketing


Jewellery is a growing industry in Bangladesh and while it has the export potential for the local and international market, it requires the styling refined to cater for Western tastes. Sri Lanka has taken this challenge and is now exporting Jewellery products. Although not a heavily labour intensive industry the value-added element is high per unit. The curriculum has been developed in order to introduce professionalism into an indigenous area where high artisan skill exists and desire for these products is expanding globally and may allow Bangladesh to create another export marketing opportunity.

Jewellery Specialization Modules:

  • Fashion & Accessories Design
  • Gemmology
  • Sociology of Adornment
  • Fashion & Accessories Illustration
  • Jewellery Design Techniques
  • Design Management
  • Industrial Project Design
  • Areas of Design Focus
  • Design, Product Development & Manufacture
  • Computers in Jewellery (CAD/CAM)

Career Options

  • Ceramic Designer
  • Accessory Designer
  • Leather Apparel Designer
  • Luggage Designer
  • Art & Design Teacher
  • Jewellery Designer
  • Shoe Designer
  • Retailer
  • Furniture/Home Accessory Designer
  • Buyer/Merchandiser